HOW TO: Increase Your Klout Score

(Eric Schwartzman Interviews Megan Berry)

Topics Discussed

• How Klout establishes online influence
• The Klout Perks program
• Overcoming the shortcomings of semantic analysis
• Measuring popularity vs. influence
• Klout’s value proposition to marketers and individuals
• When Klout intends to integrate Google +
• Measuring individuals vs. measuring media
• Ethics of establishing influence based on ReTweets
• Jay Baer covers Why Use Google+
• +K feature which allows you to give influence to others