HOW TO: Increase Your Klout Score
(Eric Schwartzman Interviews Megan Berry)
Topics Discussed
- How Klout establishes online influence
- The Klout Perks program
- Overcoming the shortcomings of semantic analysis
- Measuring popularity vs. influence
- Klout’s value proposition to marketers and individuals
- When Klout intends to integrate Google +
- Measuring individuals vs. measuring media
- Ethics of establishing influence based on ReTweets
- Jay Baer covers Why Use Google+
- +K feature which allows you to give influence to others
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